Recently, checking google new tool databoard I found a google research about multi-screen experience, I few month before I was reading a similar whitepaper carried out by Microsoft. This aimed to write about common points and divergences between this both great and tremendously helpful research from these two major companies.
How is media used in daily life? which are the common patterns? What are the motivations hidden behind every behaviour? how can engage to our consumers in this crossing-scenarios? These are just some of the many question that are answered through these whitepapers. Keep reading and find out what you should know about multi-screening. Although both papers are not so new -Google’s research is from 2012 and Microsoft’s from first quarter of this year- just in case you missed it -like I did!- here’s my insights about this two whitepapers full of powerful insights about media consume these days around multi-screen behaviour. I must say Microsoft approach definitively is my favourite, you’ll see why next. First of all, when they talk about multi-screen experience, refer to the same: when consumers are using more than one screen at a time, either sequentially, simultaneously or separately. This form of media consume, both agree, is increasingly becoming the default mode of content consuming and is deeply affecting the way users engage. That’s why even you are and advertising trying to engage your customer or a company trying to deliver a great user experience this insights are for you. 10 Major insights from both research:
What they have in common?
Read original whitepaper from Google -“The New Multi-screen World: Understanding Cross-platform consumer Behavior” (Ago. 2012) – and Microsoft’s -“Cross-Screen engagement: Multi-screen pathways reveal new opportunities for marketers to reach and engage consumers” (March 2013) |
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August 2016
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