The New Apartment Search UX
1. Introduction
Project Introduction
ApartmentGuide is one of our main sites, which bring millions of users each month and the most revenue to our company each year. It is an apartments search website, which helps millions of users find their dream homes. But our data shows only 19% of users are using the search feature. How can user find their dream home without the search feature? After seeing the data reports, the leadership team decide to improve the apartment search experience on our site.
ApartmentGuide is one of our main sites, which bring millions of users each month and the most revenue to our company each year. It is an apartments search website, which helps millions of users find their dream homes. But our data shows only 19% of users are using the search feature. How can user find their dream home without the search feature? After seeing the data reports, the leadership team decide to improve the apartment search experience on our site.
Project Goal
How might we improve the search experience? "How can we build the best search experience in our industry?“-Marc Lefar (the CEO of Rentpath).
How might we improve the search experience? "How can we build the best search experience in our industry?“-Marc Lefar (the CEO of Rentpath).
2. Research
Competitor Review & Marketing Research
I did research on 200+ websites, ios applications, android applications, OS system, desktop applications. I tried to find what is good and what is really bad. Then I post them on the board of invision.
I did research on 200+ websites, ios applications, android applications, OS system, desktop applications. I tried to find what is good and what is really bad. Then I post them on the board of invision.
Interview Persona
The user research team and our product design team together did some interviews about our 6 personas. Basically, we asked them to tell us what is the process for searching their next homes. What the pain points are and what their needs and wants are.
The user research team and our product design team together did some interviews about our 6 personas. Basically, we asked them to tell us what is the process for searching their next homes. What the pain points are and what their needs and wants are.
Sketch Ideas
Based on the interviews, and research I did, I start from sketching ideas. For this project, I am the only designer for the UX and UI since other team members are busy with other stuff. Finally I came up with 8 different search concepts.
Based on the interviews, and research I did, I start from sketching ideas. For this project, I am the only designer for the UX and UI since other team members are busy with other stuff. Finally I came up with 8 different search concepts.
Hi-fi Wireframe & Prototype
In order to show the leadership, I created hi-fi wireframe and turned them into prototype in invision. |